Distribution Research- Minding the Gap

A film about two friends that bond through skateboarding to escape their lives at home. This film was released on Hulu as a documentary and theatrically on August 17. Hulu used a film festival as a way to distribute their product. At the Sundance Film Festival the film won the "U.S Documentary Special Jury Award for Breakthrough Filmmaking". I can incorporate this distribution method for my product by setting my film on public based sites or sites for films and grow my audience.

Distribution Research - A Star is Born

A Star is Born made over 350 million dollars globally. One of the many ways to distribute films is to go internationally. By doing this you are expanding your audience greatly and pulling money from not only all of United States, but Europe and other countries. Also with the film many songs were created but, one that got very popular was "Shallow". With this song already distributed into the public through media forms such as Spotify and Apple Music this film gets popular easily. I would include this method to post it up on you tube as a way to get my film out to the public and the world in general.

distribution research

The traditional way for film distribution is to represent each film individually and create packages to sell for the film. You have to have a lot of resources for the marketing and promoting expenses. Traditional distribution costs a lot of money, sometimes you aren't able to have limited releases to a movie theater. Its very important that you have a good agent that knows what they are doing for your film so you not only get the most of the money you are paying for an agent, but your movie. Everyone wants the most successful film and get the most money from it. i would utilize these strategies to find the best way to get my film out to the public. I would use my marketing plan and the ideas i created to market my product to distribute it to the public.

Marketing Plan

Based on my past research on marketing and advertising, there are a couple of ways to do this. I think the main way to market products would be social media. Social media is a very easy way to get your product out to the audience. Using social media channels such as facebook, snapchat, instgram and twitter it's easier to draw the certain audience interested into this film. This helps improve customer engagement. Another efficient way to market your product would be paper marketing. You can easily make brochures and paper signs, and hang them up around town. This way to word can be easily spread and people can find out about the film.

Audience Engagement Research- Midnight Sun

This movie is about a girl, Katie Price who has a life-threatening sensitivity to light, but her world changes when she meets a guy. Our movies both relate because just as Mia is trapped in her at home life, so is Katie. The audiences both relate to teenagers and adults. This movie is designed to get people to laugh but cry at the same time. At advance screenings of this movie, they put small boxes of tissues. This could be used as a marketing strategy because most of the time if you cry during the movie then the producers did their job. I mean in the sense that the movie was so good that you cried. I would use social media and billboards as my top marketing strategy because i feel like it get around faster.

Audience Engagement Research- Every Day

This is a movie about a girl that falls in love with a spirit that changes bodies everyday.  These are both drama movies which is how they relate, but also the emotions shown throughout the movie relate to my short film. The target audience relate to almost everyone, but based mostly for teenagers. Using social media and posters as a marketing strategy this movie. Persuasive quotes like, "everyday a different body", "everyday a different life", and "every day in love with the same girl". This can catch audiences attention to go see the movie. This is a very popular strategy to market. 

Audience Engagement Research- Before I Fall

Our target audiences are very similar, both can relate to adults and teenagers. Both movies can relate to the main genre. Using posters, social media, trailer, and promotions this film was advertised to the public. Using the quote, "What if today was the only day of the rest of your life" gives a hint of the movie. This quote leaves people wondering and overall interested in what the movie is going to be about. This makes them want to go see it. Using social media platforms such as Instagram, Snapchat, Facebook and Twitter the commercials gets the word out about the movie more. I would use social media as my main aspect to market my movie.