Audience Engagement Research- Midnight Sun

This movie is about a girl, Katie Price who has a life-threatening sensitivity to light, but her world changes when she meets a guy. Our movies both relate because just as Mia is trapped in her at home life, so is Katie. The audiences both relate to teenagers and adults. This movie is designed to get people to laugh but cry at the same time. At advance screenings of this movie, they put small boxes of tissues. This could be used as a marketing strategy because most of the time if you cry during the movie then the producers did their job. I mean in the sense that the movie was so good that you cried. I would use social media and billboards as my top marketing strategy because i feel like it get around faster.